AP – Wall Street futures are falling as differences between officials in Europe dim the prospects of a deal to save the euro at this week’s summit of European leaders.
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AP – Stocks advanced Thursday amid mounting expectations that a Greek referendum on a European bailout plan will be abandoned and a surprise rate cut from the European Central Bank.
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Reuters – Prospects for corporate earnings are dimmer in the coming quarters — even though reports so far this quarter have been relatively bright.
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Read More »Investor’s Business Daily – Nasdaq OMX (NASDAQ:NDAQ – News) jumped 6.6% to 22.36 after Raymond James upgraded the exchange operator, citing the company’s strong earnings prospects.
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AP – Asian stocks fell sharply Wednesday as relief the U.S. averted a debt default gave way to increasing pessimism over prospects for the world’s biggest economy.
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AFP – Global stock markets mostly fell on Monday amid growing concern of a US default after debt-ceiling talks broke down in Washington over the weekend.
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AFP – London shares rallied on Wednesday, mirroring gains in most of Asia, on prospects that Greek lawmakers will approve a radical budget action to avert default, while miners gained on rising metals prices.
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Read More »How many e-mail messages do you send everyday? You’re probable missing out on a simple, inexpensive marketing tool. Seize the opportunity to promote your business to a highly targeted market without spending a dime by utilizing your e-mail signature line.
If your email signature line only contains your name and contact information, you’re missing out on advertising to e-mail recipients that have opted for communications from you.
These people are key members of your unofficial marketing network. They are your prospects, clients, press contacts and colleagues and your signature line is the perfect, unobtrusive space for a unique promotional pitch.
Try these tactics to turn your “sign-offs” into sales:
Another thing that many entrepreneurs don’t think about is the letters they send out. They are merely accepted as solving a problem or answering a need, when you can carry the e-mail idea over into every piece of mail you generate.
On the company letterhead simply add a line at the bottom of page 1. It could be a “tag line” of sorts made up of a slogan that “brands” your services or business. Try to come up with something unique so that every time it’s heard the prospect thinks of you.
Examples of this would be, “Good to the last drop,” which of course is Maxwell House Coffee. “Finger-lickin’ good,” which is KFC chicken, and so on. You get the message of what I’m saying. Play around with this until you come up with a pearl that is uniquely you.
If your business/service does not lend itself to this idea, then focus on increasing your credibility by using a “membership” tag line. For instance a funeral home would be less than tasteful using the line, “Our clients are dying to visit us;” but they COULD use the line “Members of Undertakers Assoc. of America” at the foot of their letterhead. This establishes immediate credibility in the mind of the recipient, even if the letter they received was a direct mail advertising letter.
When you’re an entrepreneur in today’s marketplace you have to be inventive and creative to buck the “big boys” on the block. I suggest that every entrepreneur read about the life of P.T. Barnum to get a better understanding of a truly great entrepreneur.
It isn’t always the almighty dollar that gets the best advertising for our business; it’s the best IDEA that makes you stand out in the crowd.
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