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The resource box is the most important part of your article. The whole article should be set up around getting the maximum # of clicks from it.

• The most important thing you can do to boost your clickthrough rate is to ask for the action straight away. Use these words: “Click here to download $127 of ebooks for FREE!” or “Click to lose weight Now”.

By Ian Sani

• Selling at the right time
  Consider this, you are my best friend who works as a life insurance salesman. I am your prospect client and still single. When you ask me to buy your life insurance, I will say “Sorry, although you are my best friend, I’m not going to buy the insurance. Who will inherit my wealth if something happen to me?”. This is an example of selling at the wrong time. It’s just like selling ice cream in winter. Before you sell, you have to know your customer first. Do they really need the product NOW?
• By giving free sample
  By giving freebies, you can increase sales in so many ways. As the customer who bought the original product, If you like the sample then you might buy the product. Or If you pass the sample to someone else and they like it, they will buy the products from the company.
  For example if you write an ebook on a topic, give them the Table of Content, and one or two chapters as a sample. If they like the topics or like the way you write the topic, they will buy the ebook from you. By giving free sample, we are minimizing their risk. They don’t have to worry spending money for something they don’t like.
• Redesign your website
  What do you think will happen if a prospect arrives at you bad designed website? They might hesitate to buy. One reason that they want to buy is because they trust you. If you have a poor website design, they might think that you are not professional, thus they will not trust you.
  Change your website design, and you might see sales increase. Try adding images and videos to your website, because this will make it more attractive. You might want to consider putting some flash for your website. Don’t forget to remember usability. It’s useless to have beautiful design but the website is hard to use.
• Reward Programs
  Big companies often gives their customer rewards programs. But there’s no reason that a small business can’t have a customer rewards program too. It can be as simple as a discount for the customer’s birthday or as complex as a reward points system. If you have an online book store, you can do a reward program. For each book they bought you can give them one point. If they reach ten points you can give them $10 voucher. Remember that rewards programs can also help build your customer loyalty.
• Giving Incentives
  Give your customer a reason to buy. You can offer your customer price discount, or special offer by giving free complimentary products. Ask your self as a customer “Will I buy it? It’s having 20% discount”. If you answer yes, then the incentive will work. Try giving discount for your product and mention it on your home page, and newsletter.
  The idea is to give them more value with lower price. if a product is $100 and you give it 20% discount to $80, this will make them think they got a $100 worth of product for just $80. Wow a great offer.

U.S. and European stocks fell, extending losses from the first weekly decline for global equities in more than a month, as the World Bank said the recession will be deeper than previously forecast. Treasuries rose, while a drop in commodities sent oil below $68 a barrel.

Equities and commodities retreated after the World Bank forecast today the global economy will contract 2.9 percent this year. That compares with a prior estimate of a 1.7 percent decline. Growth is expected to return next year with a 2 percent expansion, lower than the 2.3 percent prediction about three months ago.

Executives at U.S. companies are taking advantage of the biggest stock-market rally in 71 years to sell their shares at the fastest pace since credit markets started to seize up two years ago. This is a clue that the stock market is already expensive. Sales by CEOs, directors and senior officers have accelerated to the highest level since June 2007, two months before credit markets froze, as the S&P 500 rebounded from its 12-year low in March. The increase is making investors more skittish because executives presumably have the best information about their companies’ prospects.

This week, the bears were able to flex their muscles and they pushed the market below support at SPY 93. It looked like they might be able to generate selling momentum and all they needed was a late day selloff yesterday. That didn’t happen and the market showed its resilience as buyers gradually stepped up. Before Thursday’s open, continuing jobless claims dropped by 148,000. Later in the morning, LEI and the Philly Fed came in better than expected. The S&P 500 popped five points on the news. These improvements sparked buying and the market gradually added to its gains throughout the …

More than one-quarter of American states now have unemployment rates higher than 10 percent, and all but two saw a further job-market deterioration in May.

Tennessee and Indiana joined the rank of states, now 13, that have jobless rates exceeding 10 percent, and eight states - - including California, Florida and Georgia — reached their highest level of joblessness in May since records began in 1976, the Labor Department reported today in Washington.

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The dollar declined against a majority of the most-traded currencies as Brazil and Russia joined China in saying they would shift some $70 billion of reserves from U.S. Treasuries into multicurrency bonds.

The drop in the U.S. currency was the third weekly slump in four against the euro as concern increased that record debt sales and deficits will erode the value of the dollar. The British pound touched the strongest level since December versus the euro, after reports showed U.K. manufacturing rose in April, while the decline of housing prices slowed.

The dollar also declined as traders reduced their bets that the Federal Reserve will start raising its benchmark interest rate from a range between zero and 0.25 percent. Interest-rate futures yesterday indicated a 20 percent chance the Fed will boost its target rate for overnight lending between banks to at least 0.5 percent by its September meeting, compared with 49 percent odds a week earlier.

The dollar weakened after the Russian central bank’s first deputy chairman, Alexei Ulyukayev, said on June 10 that the nation Russia may switch reserves from Treasuries to International Monetary Fund bonds. Brazil’s Finance Minister Guido Mantega said his country will purchase $10 billion.

Leaders of Brazil, Russia, India and China, the so-called BRIC countries, are scheduled to meet on June 16 in Russia to discuss their economies.

Central banks’ dollar-selling may help weaken the greenback beyond $1.50 per euro before September, according to Thomas Stolper, a London-based economist at Goldman Sachs Group Inc. Goldman on June 9 advised its clients to buy the euro versus the dollar.

The dollar pared its weekly losses yesterday after Japanese Finance Minister Kaoru Yosano said his nation’s confidence in U.S. debt is “unshakable” and that the currency’s global status is safe.  Japan is the second-biggest foreign holder of Treasuries after China.
Source: bloomberg.com